One of the best things you can do for your coaching business — and, more chiefly, for your clients — is to plow your services into products. You might be wondering how that's possible when what you provide is such a personal thing. How could you possibly productise yourself?

Merely coaches do it all the fourth dimension and information technology only serves to improve their offering. Because when yous take your services and package them up, information technology's no longer about:

"Let me take some time to effigy out what you need and what fits your upkeep."

Instead it becomes more well-nigh:

"Choose the tried-and-tested approach that's right for you."

The best role virtually all this? If you get it right, your coaching products will practically sell themselves!

5 steps to packaging your coaching services and turning them into products

What you may be surprised to learn is that your coaching business concern is already gear up up to do this. You lot just have to take the pieces you have now and combine them into a style that your ideal client understands and sees the value in.

Here's how:

1. Choose your target client

Before you first to package up your services, the start thing that you need to exercise is make certain that you're clear about who they're for.

While information technology would be wonderful if yous could serve three or four different kinds of people, you'll likely see far greater success if you focus your efforts. Even trying to separate yourself and your services among two kinds of clients can pb to less-than-ineffective coaching.

Exercise as Kholo does and pick one niche:

Kholo Target Client - turn coaching services into products

Trust me. It'll be much easier to design products that are tailor-made for one niche than 2 or three.

2. Make a list of all your services

Grab a sheet of paper or a Google doc and list out all the services you currently provide for your target clientele. This may include:

  • Group coaching
  • One-on-one coaching
  • Accountability calls
  • Email or telephone support
  • Recorded audio and video sessions
  • Webinars
  • And so on

Don't forget about the extra pieces of content you lot requite clients to supplement your coaching. Templates, worksheets and other self-guided materials are similar services of their ain, so be sure to add them to the list.

Really has training, programmes and advisory services listed on its website:

Actually Services

It's not exactly what y'all demand to exercise here since you lot're just trying to get together your thoughts and become organised. Merely it'll requite you an idea of how specific or wide you can get when creating your ain listing of services.

3. Create 2 to four coaching products

At present, information technology's time to start thinking about the logical mode to group your services into products.

A good way to become about this is to parcel your services based on what phase or level your clients come to you at. For example:

  1. Level ane is self-guided coaching
  2. Level ii is group coaching
  3. Level 3 is VIP one-on-one coaching

By packaging up your services this manner, yous make it piece of cake for clients to self-place:

Where am I at right now? What level of support do I demand from my double-decker? Which parcel suits my goals and timeline best?

If your coaching services don't naturally fall into levels, that'southward fine. Take this example from Zest for Balance:

Zest for Balance Training

This is a cracking way to leverage what yous're already doing for clients while making it much easier for them to decide what will piece of work all-time for them. Find clear lines where you can divide upwards your own services and create your products from those.

4. Give your products empowering names

While you lot could simply label your products equally "Level 1", "VIP", "Pro" and and then on, call up nearly what you're selling and who you are selling to.

Amazon products, for instance, normally have simple, descriptive names like 12-cup Rice Cooker or Adaptable Dog Harness. When people purchase physical products, there'southward really no room for fancy or emotional linguistic communication.

At the end of the day, you're still providing a human-to-human service, fifty-fifty if it's packaged up similar a product. Which ways the names should be more thoughtful and empowering if you really want them to resonate with prospective clients.

Maria Tucker has a beautiful example of this:

Maria Tucker Products

Each product name sends a stiff message about what the client is committing to, which is a groovy way to inspire them to accept action. So be thoughtful when it comes to naming your coaching products, but don't fall into the trap of existence too fancy.

five. Summate the cost for each product

As you set nigh calculating the cost of your products, don't just add up the time you'll spend with clients and multiply it by your hourly rate. Just because you're not manus-holding clients every step of the mode doesn't mean they're not directly benefiting from the work you did to create the product.

Summate prices based on:

  • How much it costs you to create and host the product.
  • How much your target clients can reasonably upkeep for this kind of affair .
  • How much value they get out of the product in the terminate.

I of the benefits of turning services into products is that it changes how your clients view and respond to coaching.

It'southward no longer something they see as an exchange of your hours for their coin. It now becomes an investment in a well-thought-out and well-crafted solution. This takes the focus off of how much fourth dimension and money are traded for results and puts it on the value of what it is that y'all do.

At present, sentry those coaching products beginning selling themselves

Now that you know how to plough your coaching services into products, it's time to put them on your website. If you run into trouble trying to do this or aren't certain how to get started, requite u.s.a. a shout and allow u.s.a. know what y'all demand aid with.

The sooner you turn your services into products, the sooner you lot can commencement focusing on the quality of coaching you lot provide instead of on figuring out where your adjacent client is going to come from.